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OnDemand: What B2B Sellers Need to Know Before the First Call
With the “speed of sales” increasing constantly for B2B sales professionals, knowing as much as possible about a prospect or customer before the first meeting is crucial for success. Yet with today’s rapidly-changing competitive landscape, missing a single trigger event, tweet or financial update can lead to an embarrassingly ill-informed discussion that is less likely to turn into a second meeting, let alone a closed deal.
Join us for this webinar to learn how best-in-class companies:
- Prepare more effectively for meetings, especially when faced with savvy buyers
- “Work smarter, not harder” by using the latest sales tools to help sift through volumes of information
- Use trigger events to get to the right people at the right time—before your competition!
- Differentiate themselves by creating value and building confidence
Peter Ostrow, Vice President, Aberdeen Group
S. Anthony Iannarino, B2B Sales Coach and Author of The Sales Blog
Craig Elias, Creator of Trigger Event Selling™