With the “speed of sales” increasing constantly for B2B sales professionals, knowing as much as possible about a prospect or customer before the first meeting is crucial for success. Yet with today’s rapidly-changing competitive landscape, missing a single trigger event, tweet or financial update can lead to an embarrassingly ill-informed discussion that is less likely to turn into a second meeting, let alone a closed deal.

Join us for this webinar to learn how best-in-class companies:

• Prepare more effectively for meetings, especially when faced with savvy buyers
• “Work smarter, not harder” by using the latest sales tools to help sift through volumes of information
• Use trigger events to get to the right people at the right time—before your competition!
• Differentiate themselves by creating value and building confidence


Speakers:

Peter Ostrow, Vice President,  Aberdeen Group

S. Anthony Iannarino, B2B Sales Coach and Author of The Sales Blog

Craig Elias, Creator of Trigger Event Selling™

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